Elevated cannabis is here. Finally.
Tokyo Smoke is a Canadian cannabis retailer that changes the public perception of cannabis through well-designed products and an immersive in-store experience. It empowers conscious, confident cannabis purchase and consumption without stigma or pressure.
The online store is an approachable, safe and guided experience that invites users to explore cannabis with a purpose. Every touch point is thoughtfully designed with the belief that intentional cannabis usage can better people’s lives. Educational pieces and articles by specialists and staff are served with the purpose of helping people make informed purchases.
Curious patrons can browse through curated collections of products paired with accessories and tools that seamlessly blend function and aesthetic—elevated goods with the intent to make each cannabis journey memorable and enlightening.
Designing a system of responsive components, harmonious spacing, and global styles allowed Tokyo Smoke to be ready when legislation happened in Canada. Mobile best practices and accessibility optimizations ensured the experience was universal—a key requirement for driving traffic in-store.
The unique Intent Bar & curated collections help users find the perfect strain for their next activity.
Product cards, filtering and help panels that help introduce cannabis terminology to new users and serve as a quick way for experienced users to find specific products.