Tokyo Smoke
For those who embrace high design and alternative states of mind
- Client
Hiku
- Role
Lead UI Designer, Demac Media
- Services
Discovery & Strategy, Prototyping, Visual Design, UI & UX Design
Elevated cannabis is here. Finally.
Tokyo Smoke stands as a trailblazing Canadian cannabis retailer, reshaping public perceptions through meticulously designed products and immersive in-store experiences. Our mission is to empower conscious and confident cannabis choices, fostering a stigma-free environment.
Online, our store offers an inviting, secure, and guided journey, encouraging users to explore cannabis with purpose. Every interaction point is crafted with the belief that intentional cannabis usage can positively impact lives. Our educational content, curated by specialists and staff, aims to empower individuals to make informed purchases.
For those curious patrons, we present curated collections featuring products seamlessly paired with accessories and tools that effortlessly merge function and aesthetic. These elevated goods are designed with the intent to make each cannabis journey both memorable and enlightening.
The Design System
Crafting a responsive component system, harmonizing spacing, and establishing global styles empowered Tokyo Smoke to navigate seamlessly when Canadian legislation unfolded. By integrating mobile best practices and prioritizing accessibility optimizations, we created a universally engaging experience—a crucial element in driving foot traffic to our stores.
Discovery Paths
The distinctive Intent Bar and thoughtfully curated collections serve as guiding elements, assisting users in discovering the ideal strain for their upcoming activities.
Cannabis 101
Assistive panels introduce newcomers to cannabis terminology, while seasoned users can swiftly locate specific products through intuitive Product Cards and Filtering Options. This dual approach ensures a seamless experience for users at all familiarity levels.
