Design Philosophy & Core Principles
Julio’s work reflects purposeful simplicity that inspires, informs, and evokes emotions. He approaches problems through a holistic, thoughtful lens, placing great emphasis on the client’s needs, context, and audience to distill complex challenges into solutions that are both simple and elegant.
At the core of Julio’s designs is the principle of timelessness, driven by his belief that great design should withstand the test of time. Seamlessly blending modern best practices, natural movements, and solid design principles, he ensures the continued relevance of his work today and tomorrow.
In his relentless pursuit of excellence, Julio is committed to personal and professional growth, constantly exploring new tools and techniques to craft visually captivating experiences that leave a lasting impression on users.
Professional Journey & Social Impact
Having graduated from Seneca College’s Graphic Design program in Toronto, Julio has accumulated over 10 years of diverse experience, starting with freelance and growing into full-stack design and specialized website development. Currently serving as the Head of Design at pb+j creative agency, he thrives on unlocking potential in both people and processes, transforming ideas into delightful designs that resonate with audiences.
Simultaneously, Julio holds the position of Creative Director at Choose Humanity, a non-profit organization dedicated to improving the well-being of newcomer Canadian communities affected by religious discrimination. Through impactful programs and services, he contributes to the organization’s mission of fostering inclusivity and support.
In addition to his professional roles, Julio is a passionate advocate for the intersection of design and social impact. He believes in harnessing the power of creativity to drive positive change. Whether it’s mentoring aspiring designers or volunteering his skills to charitable causes, Julio extends his expertise beyond the confines of his official roles, embodying a commitment to using design as a force for good. This dedication further underscores his belief that design is a vehicle for creating a better, more inclusive world.
- Website & E-commerce
- User Interface (UI)
- User Experience (UX)
- Print & Packaging
- Brand Identity
- Art Direction
- Visuals & Illustrations
- Wireframe & Prototyping
- Creative Development
- Front-End Development
- HTML / CSS
- Since 2021
Head of Design
Currently focused on: unlocking potential in people and processes; leading the continuing improvement of the team’s expertise and output with a focus on strategy and execution; creating an environment that ensures standards are met; and setting team-level objectives that align to agency objectives. As required, contributing as a design practitioner ensuring the overall happiness and satisfaction of every patron.
Lead UI Designer
Created UI and visual design concepts, while working closely with the Lead UX Designer and the rest of the digital team to ensure excellence for every patron. Assisted in the execution of the team’s strategy as it links to the overall strategy and goals of the agency.
Created responsive websites and apps focused on thoughtful design, motion and interactivity. Elevated digital branding and worked closely with the Creative Director and Lead Developer on creating premium experiences for clients across multiple industries. Lead projects from beginning to end: from concepts to design to assuring quality of the final product. Redesigned the agency’s website and directed/produced content for it.
Bounteous(f.) Demac Media
Created wireframes and high fidelity responsive design prototypes. Communicated design ideas and prototypes to the team and clients. Worked closely with the development team to ensure consistency between designs, final product and CRO initiatives. Collaborated internally on new visuals and rebranding. Integrated new processes for better communication between designers and developers.
Lofty Sky Entertainment(f.) Mark Media
Lead Web Designer / Developer
Overviewed design, UI, UX and development of all digital projects. Created branding and established design direction using a systematic approach with mood boards, wireframes and prototypes for concept communication. Developed, maintained and assured quality of all digital projects. Supervised and coordinated tasks with team members. Provided constructive feedback on concepts as well as technical solutions.
FreelanceAcross Canada, USA, Panama
- Since 2012
Designer / Developer
Work includes: branding, art direction, website design and development, UI design, illustrations, stationery, newsletters and booklets. Worked on digital components for documentaries, shows and video games. Designed and prepared large format print graphics for multiple corporate events, product launches and press events.