LUPO Ristorante

Friends & family unite in little Banff Italy. Pasta, Pizza, Carne, Pesce, Vino, Martini, Lupo, Salute.

As the lead designer for the Lupo Italian Ristorante & Patio website, my journey began with a thorough exploration of the restaurant’s essence and its ambition to carve out a strong presence in Banff, Alberta. Drawing inspiration from the bustling and vibrant Italian marketplaces, we crafted a site capturing the spirit of Lupo. From showcasing the dynamic open-concept kitchen where chefs hand-stretch pizza dough and grill tender meats to highlighting the sun-soaked patio with its breathtaking mountain views, every aspect of the site immerses visitors in the warmth of this cherished Italian establishment. The user-friendly design ensures seamless navigation for exploring the menu, reservations, and gift card purchases, fostering comfort for locals and tourists alike.

Throughout the project, the objective was clear: to amplify Lupo’s branding and create a robust digital presence to drive business growth and enhance customer engagement. By implementing a responsive design system featuring meticulously crafted icons, shapes, shadows, layouts, and typesetting inspired by vintage Italian signage and posters, we elevated Lupo’s online experience. Lupo’s success is evident in its positive ratings across Google, OpenTable, and TripAdvisor, boasting an impressive average score of 4.5/5 based on over 1600 reviews. Through collaborative efforts with Banff Hospitality Collective, we have played a pivotal role in Lupo’s ongoing success. The restaurant opened in 2022 and has since garnered accolades, including being ranked 6th in Canada’s 100 Best Top 10 New Restaurants in 2023.