PARK Distillery

Locally sourced campfire-inspired cooking & small-batch spirits distilled in-house. Spirits like no other in the world, because there is no other place in the world like Banff. Gather ‘round.

Drawing inspiration from the rugged landscapes of Banff National Park and the rustic charm of backcountry lodges, the new website for PARK Distillery Restaurant + Bar embodies the adventurous spirit of this national gem, all while honoring PARK’s rich history nestled in the heart of Downtown Banff. Through vibrant visuals and captivating headlines, the design invites visitors on a journey of exploration and discovery, echoing the excitement of adventure found in every corner of the great outdoors—from old-fashioned maps to rustic signage and postcards.

The website upgrade marks a significant evolution from their previous experience on Squarespace, with every aspect designed to delight users and drive online sales. The revamped experience integrates features like age-gated shopping, subscription services, gift card purchases, Shopify POS integration, menu browsing, reservations, takeout ordering, tour bookings, wholesale options, and an editorial space brimming with tantalizing cocktail recipes.

Since its launch in January 2022, the new PARK website has resonated with the patron and its audience, driving a notable increase in online sales and streamlining booking procedures. By weaving together adventure, craftsmanship, and local pride, the site establishes a deep connection to Banff National Park, its people, and the surrounding natural wonders.