PARK Distillery
Banff's handmade spirits and campfire cuisine
- Client
Banff Hospitality Collective
- Role
Head of Design, pb+j
- Services
Discovery & Strategy, Visual Design, UI & UX Design
Locally sourced campfire-inspired cooking & small-batch spirits distilled in-house. Spirits like no other in the world, because there is no other place in the world like Banff. Gather ‘round.
Drawing inspiration from the rugged landscapes of Banff National Park and the rustic charm of backcountry lodges, the new website for PARK Distillery Restaurant + Bar embodies the adventurous spirit of this national gem, all while honoring PARK’s rich history nestled in the heart of Downtown Banff.
Through vibrant visuals and captivating headlines, the design invites visitors on a journey of exploration and discovery, echoing the excitement of adventure found in every corner of the great outdoors—from old-fashioned maps to rustic signage and postcards.
A Digital Outpost for Modern Explorers
Moving beyond their original Squarespace setup, we designed a robust, adventure-ready platform tailored to PARK’s unique brand. Features like age-gated shopping, Shopify POS integration, reservations, takeout ordering, tour bookings, subscription options, and cocktail recipes create a seamless yet immersive experience—blending utility with storytelling to reflect the bold personality of the distillery and its surroundings.
Tapping Into Local Spirit
Since launching in January 2022, the new website has driven a measurable increase in online sales while streamlining bookings and customer interactions. By tying the experience back to Banff’s natural beauty and PARK’s deep community ties, the site resonates with locals and visitors alike—becoming not just a place to order, but a destination in its own right.
