Light House Co.
Your premier destination for designer lighting, furniture, & home decor
- Client
Light House Co.
- Role
Head of Design, pb+j
- Services
Discovery & Strategy, Branding, Visual Design, UI & UX Design, Web Development, Launch & Post-Launch Improvements
Light House Co. & Lighthouse Cabinetry redefine living spaces through exceptional craftsmanship and bespoke cabinetry, offering unique lighting, furniture, and décor with a focus on customer satisfaction.
As Head of Design, I conducted an in-depth brand analysis, leading to the strategic overhaul of the website, conversion rate optimization (CRO) tests, and various marketing initiatives. This rebranding introduced a visual identity that strikes a balance between sincerity, excitement, and competence.
A distinctive logomark and refined logotype unified Light House Co. and Lighthouse Cabinetry, elevating brand recognition. The curated color palette, inspired by natural tones, reflects values of hospitality and community, while the new typography adds refinement and warmth.
The redesign also delivered a fully integrated e-commerce platform. User testing underscored sentiments like “legitimate,” “warm,” and “cozy,” solidifying the brand’s newfound confidence and deeper connection with its audience.
Identity Renewed
Leading the rebranding initiative, I proposed a new visual identity with a refined color palette, distinctive logomark, and typeface pairing resonating with sincerity, excitement, and competence. The impact heightened brand recognition and reshaped customer perception.
Objective-driven UX/UI Overhaul
Revamping Light House Co.'s digital presence, we focused on a targeted analysis and practical website redesign. Prioritizing improvements in UX, UI, and technical aspects, the result is a streamlined, feature-packed e-commerce platform. Strategic navigation refinements and innovative feature integration align seamlessly with the brand's identity, ensuring a memorable shopping experience.
