Founded by Jason and Sarah MacDonald, Light House Co. seamlessly shapes exceptional living spaces, merging expert craftsmanship from its roots in bespoke cabinetry at Lighthouse Cabinetry. Committed to customer satisfaction, it stands as a premier destination for unique collections in lighting, furniture, and home decor.
As Head of Design, my journey began with a thorough brand analysis, evolving into the strategic oversight and execution of the new website, subsequent CRO tests, and additional marketing initiatives. This rebranding effort shaped a fresh visual identity, typeface pairing, and colour palette, aligning Light House Co. with sincerity, excitement, and competence.
The introduction of a distinctive logomark and refined logotype visually unified Light House Co. and Light House Cabinetry, significantly boosting brand recognition. A curated colour palette, inspired by natural tones, reflects the brand’s values of hospitality and community, complemented by serif fonts for refinement while maintaining a friendly atmosphere.
Simultaneously, an in-depth website analysis informed a strategic redesign, resulting in a fully integrated e-commerce platform. Positive user testing and redesign feedback resonated with sentiments like “legitimate,” “warm,” and “cozy,” solidifying Light House Co.’s newfound confidence and appeal. This ensures a lasting impression on potential customers, highlighting the impactful success of the rebrand.
Leading the rebranding initiative, I proposed a new visual identity with a refined color palette, distinctive logomark, and typeface pairing resonating with sincerity, excitement, and competence. The impact heightened brand recognition and reshaped customer perception.
Objective-driven UX/UI Overhaul
Revamping Light House Co.'s digital presence, we focused on a targeted analysis and practical website redesign. Prioritizing improvements in UX, UI, and technical aspects, the result is a streamlined, feature-packed e-commerce platform. Strategic navigation refinements and innovative feature integration align seamlessly with the brand's identity, ensuring a memorable shopping experience.