Lansinoh
Making motherhood a little easier
- Client
Lansinoh Laboratories
- Role
Head of Design, pb+j
- Services
Discovery & Strategy, Visual Design, UI & UX Design, Web Development, Launch & Post-Launch Improvements
We believe when mothers thrive, we all thrive.
Lansinoh, a trusted ally for nearly four decades, sought to enhance its digital presence to better support new mothers worldwide. As Head of Design, our team led the website redesign, focusing on warmth, accessibility, and storytelling.
Through stakeholder interviews and market research, we crafted a clean, comforting digital experience that resonated with Lansinoh’s diverse audience. Prioritizing educational content over product promotion, we ensured visitors left empowered and informed.
Momentum in the Details
Since its launch on March 8th, 2023, the website has seen profound impacts: steady traffic, deeper engagement, reduced bounce rates, and increased visibility for product pages. New features like flexible payments and hybrid buying options continue to evolve Lansinoh’s digital ecosystem, ensuring it remains a steadfast support for mothers globally.
“Shoutout to the whole PB&J team—we launched in 6+ countries this morning! People are raving about the design and have only good things to say.”
—Umer Paracha, Director of Ecommerce & Growth at Lansinoh Laboratories