Choose Humanity
Advocating for those persecuted for their beliefs
- Client
Choose Humanity
- Role
Creative Director
- Services
Discovery & Strategy, Rebranding, Art Direction, Visual Design, UI & UX Design, Web Development, Launch & Post-Launch Improvements
“You must be the change you wish to see in the world.”
—Mahatma Gandhi
Choose Humanity is a social action network advocating on behalf of individuals persecuted for their belief in communities under threat. The non-profit organization started in 2011 with the goal to raise awareness and eradicate stigma and discrimination through positive engagement, youth action and leadership within local communities and schools. After 9 years of operating across outdoor, digital and social media channels, it was time to revise the branding to reflect a cohesive identity, message and direction moving forward.
Choose Humanity is youthful but not inexperienced, vibrant but not sensitive, universal but not general. With an approachable, less activist and more advocacy tone, it celebrates the kindness of humanity and the power of faith in front of adversities. The newly established branding and website incorporates energetic motion and playful, sound design with bold colours to express unmistakably who they are.
“Positive engagement is the starting point of our efforts. Compassion is the most powerful force for good and through compassion we can create lasting change.”
— Kacey Cox, Director
The Campaigns
Raising awareness on communities under threat and encouraging people to show support by signing a pledge. These pledges are presented to policy makers of respective nations with the goal of enabling change.
The Website
Energetic motion and playful, sound design with a bold colour palette. Users of the website can sign pledges, learn more about the campaigns and upcoming events.
