Confucius was a Foodie
A delicious voyage to discover the culinary secrets of Chinese cuisine
Fortune cookies, chop suey, egg foo yung… is ‘Chinese food’ Chinese cuisine?
Confucius was a Foodie takes the audience on a delicious voyage of discovery to learn the culinary secrets of Chinese cuisine. In this TV documentary series, celebrity chef and former Food Network host Christine Cushing eats, cooks and explores her way through the world, looking at the surprising influence of Chinese cuisine.
The show is available on Nat Geo People and American Public Television. It has won five The Taste Awards including Best Chef in a Series, Best Food Program and Best Food Travel Series.
Involvement from early stages of the project allowed for the opportunity to create a comprehensive brand and to establish the design direction for printed and online materials. A compelling and easy to use website was developed to deliver exclusive content for foodies and fans. Exclusive content included: video extras, tidbits, guides, interactive stories, quizzes and 360 vr experiences.
Wireframes for the main website based on client interviews and user research/strategy, including journeys and personas.
The main website serves as a platform to enhance the viewing experience by offering additional content such as video extras, interactive stories and more.
The Noodle Timeline
Interactive story exploring the evolution of the Noodle – the staple food in many parts of the world for at least 2,000 years.
The Dancing Dumpling
Interactive story exploring the evolution of the Dumpling around the world. Scrolling reveals path and points of interest, followed by information regarding the journey.