Pela
Everyday products without everyday waste
What if our oceans were plastic free?
Pela produces screen protectors and phone cases made of environmentally sensible materials to help build a waste-free future. With community, creativity and consciousness at its core, Pela educates and inspires people who are committed to making a positive impact on our planet.
The Aspirational Authority. Pela is a brand that was maturing, thus looked to redesign its online store to better tell its story. The refreshed identity is encouraging, editorial and community-focused. The existing natural green motif and geometric-shaped logotype are paired with a new typographic voice that conveys the mood of a modern-day story headline with friendly body copy. Plenty of white in this online store gives centre stage to imagery while subtle transitions provide meaningful feedback to the user as they make their purchase.
Pela Artboard & Style Guide
Pela Storefront
An intentional interactive module on the homepage designed to tell a story or to introduce a campaign.
On Mobile
Product Display Page & Mini Cart
Pela Instashop
A tool for the active community to engage with new content.
Our Story Page
CMS templates built based on a design system of responsive modules and components.
