Pela
Everyday products without everyday waste
What if our oceans were plastic free?
Pela, dedicated to building a waste-free future, crafts screen protectors and phone cases from environmentally sensible materials. With community, creativity, and consciousness at its core, Pela aims to educate and inspire those committed to making a positive impact on our planet.
As an Aspirational Authority, Pela recognized the need to enhance its online store to better convey its evolving story. The refreshed identity is encouraging, editorial, and community-focused. The natural green motif and geometric-shaped logotype, already part of the brand, are now complemented by a new typographic voice—a modern-day story headline paired with friendly body copy. The online store’s abundance of white space directs attention to imagery, while subtle transitions offer meaningful feedback as users navigate their purchases.
Pela Artboard & Style Guide
Pela Storefront
An intentional interactive module on the homepage designed to tell a story or to introduce a campaign.
On Mobile
Product Display Page & Mini Cart
Pela Instashop
A tool for the active community to engage with new content.
Our Story Page
CMS templates built based on a design system of responsive modules and components.
